From idea to success
Define the course
Refine strategies, establish brands intelligently
In order to be already well conceived during the conception phase, we prefer to be by your side from the very beginning. The LizenzWerft understands itself as a neutral consultant for licensor as well as for licensees and the retailers.
Design and product development
For maximum success, product, design and brand should be optimally aligned. For this to succeed, we support you with an attuned team of specialists, if needed. Therewith it is guaranteed, that your target group will like the product and the sales are correct.
“I can’t control the wind but I can adjust the sail.” – Ricky Skaggs
The right crew is what really matters
Whether you would like to establish a brand, give an existing brand more tailwind or search as a production company for a strong brand partnership – the team spirit is crucial. Only together we can achieve our common goals!
Keep the ship clean and clear
Contracts, reports and payments
Working with lincenses starts mostly with a good collaborative contract. Followed by solid reporting, the measurement of results and the review of contractual agreed payments. For making sure that all of this is guaranteed, we will take care of it.
Finding marketing channels and accompany the sales
The right sales strategies and the right positioning in the sales channels have an immense importance in order that a product will reach the end-consumer. We counsel manufacturers as well as retailers and licensors. At this point you will also profit from our large and over decades grown network.
Close to the wind
Keeping brands on course
Since years it is a matter of our hearts to develop brands. For example, we give new brands a strong first presence and continue keeping them successful on course.
Investigation and market research
Experience constitutes a crucial basis at an independent consultation. But we also want to know what secures the future success, always. This is why we include individual market research and trend analysis in our consultancy and planning.
Trainings and seminars that help and secure
Keep you and your employees always up to date of the most important topics regarding the licence business. We provide trainings and seminars concerning different topics. It is also possible to adjust them individually to your company.